Hey! I’m Aaron, an ex-Googler, specializing in product vision, storytelling and agile principles. I utilize data to create memorable experiences and implement business success.
Selected work 2018 - 2023
Serverless Cloud Platform • Service Orchestration • B2C • 2023
Enhanced orchestration suite of products for system architects
With a team of cross-functional partners. I lead the UX enhancements for two cloud automation services – Workflows and Eventarc. My significant involvement also included simplifying customer journey mapping, developing process flows, creating low/high fidelity mock ups, and creating prototypes to effectively conceptualize and communicate to stakeholders.
40 Engineers
1 Head of product
1 UX Manager
1 Mentor
Teams
My Role
UX Designer
Qualitative research
Observational studies
UI Design
Prototyping
Design system contributor
Responsibilities
Auto commerce • Web App • B2B • 2023
Turbocharge customer engagement.
I helped develop a comprehensive, user-centric customer portal focusing on customer engagement and product discoverability.
3 Software Engineers
1 Manager
1 Head executive
Teams
My Role
Lead UX Designer
Qualitative research
UI Design
Prototyping
Accessibility Overview
User flow optimization
Stakeholder alignment
Responsibilities
Insurance • Web App • B2C • 2022
Empowering online services from research
I helped increase online service registration by 5% from the previous year for auto insurance. I played a key role in improving the experience of which 35% of the 500k customers are engaged annually.
Presentation available on request
Myself
2 Software Engineers
1 Head of product
1 Manager
1 Mentor
Teams
My Role
Lead UX Designer
Quantitive research
UI Design
Prototyping
Design system contributor
Accessibility overview
Website redesign
Stakeholder alignment
Responsibilities
Sustainability • Web App • B2C • 2018-21
Bridging history with augmented-reality
I led a groundbreaking effort to elevate museum engagement and attendance, harnessing research and analysis to deploy an immersive augmented reality experience spotlighting London Ontario's indigenous heritage. By championing AR adoption to attract younger audiences, I facilitated a significant 15% increase in visitor registrations, showcasing my adeptness in driving impactful initiatives within the cultural sector.
2 UI Designers
5 Software Engineers
1 Head of product
1 Museum project manager
Teams
My Role
Lead UX Designer
Quantitive & Quantitative research
UI/UX design
Prototyping
Wed development
User flow optimization
Responsibilities